For manufacturers and importers: your data is your calling card in the trade
A manufacturer rarely sells directly. Your items end up in the catalogues of dozens of distributors, in their shops, in their quotes and in their print proofs. What those distributors get from you — a feed, an Excel file, a folder of photos — decides how well you are sold.
Complete at the trade, down to the millimetre
If the data is incomplete, your item disappears to the bottom of the search results. If the print data is wrong, your product does not make it through the proof — and you only notice when the distributor picks another item.
We make sure your product data, your imagery and your print data arrive complete and structured at the trade, and we give you a portal where your own suppliers enter their details instead of emailing them.
Your data to your dealers
A clean feed with variants, sizes, colours, EANs, prices, lead times and imagery, in the languages of your markets.
In the formats the trade uses, so a distributor can take you on in a day instead of a quarter.
Print data and dimensions
Per item and per variant: which area, which technique, which maximum size, which position. That is the basis for every print proof a distributor makes for your product.
The more complete it is, the more often your item gets chosen.
Dealer portal
Your dealers see their own prices, their orders, their documents and your marketing material in one place. Including a sales environment per dealer if you want one.
Supplier portal and documentation
Your own suppliers fill in their details themselves — packaging data for PPWR, certificates, documents — instead of your team collecting it by email.
Your own brand shop
A webshop under your own brand for end customers or for the trade, on the same data as your feed, so there are never two versions of the truth.
Integrations
Through Magic Connect we connect to your existing ERP or PLM. Your data stays where it belongs; we make sure it leaves the building in the right shape.
Being found better starts with better data
Distributors choose what they can sell easily. That means an item with complete specifications, good photography, copy in the right language and usable print data. We have sat on both sides of that table: we build the PIM that distributors load your feed into, and we build the tools they use to show your product to their customer.
That is why we know exactly where it goes wrong: a missing print area, a colour name that matches nothing, a photo without a transparent background. We put that right and keep it that way, so your item is not dropped over a detail.
What we bring to this trade
The modules below sit inside Magic Studio; the tools sit alongside. You can start with the feed that goes out and add the portal later, or the other way round.
Whatever you choose, it runs on the same data. Your feed, your brand shop and the print proof at your customer therefore always come from one source.
Four things you will not get elsewhere
As a manufacturer you are not buying a webshop but a way to be sold better. These four points are what that comes down to here.
They apply whether you want your own brand shop or only a feed that gets into your customers' systems without questions.
We know both sides
We build the systems of distributors as well as those of manufacturers. That is why we know what your customer needs in order to sell you well, and which fields they really use.
Print data is our craft
Print areas, techniques, price breaks and proofs sit at the heart of our platform. That is exactly the part where most feeds fall short.
A portal instead of an email thread
Whether it is your dealers or your own suppliers: collecting data is faster when the other party fills it in. And you see straight away what is still missing.
Show it first
Here too: we build a working example with your own items before you decide anything. So you see what your customer will see.
The cases and modules that belong here
Spranz and Metmaxx are digitising the whole chain: Magic Logo, the consumer environment, the PIM with DAM, the supplier portal and the agent. It is an ongoing project and it shows well where a manufacturer begins.
Moxz sits as an own brand in the same PIM as the large suppliers, and therefore reaches a distributor's catalogue without extra work.
Send us your feed and a few line drawings
We will show you how your data arrives at a distributor, where it falls short and what a print area with real millimetres looks like. A few supplier PDFs are enough to start.
Alongside that we build a working example with your own items, so you see what your customer will see. Prefer to talk it through first? Ask through the form and you will hear from us the same day.