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Agentic software for commerce

From enquiry to printed product, without the handwork

One platform for product data, e-commerce, quotes, ERP and AI agents. Plus a working demo in your own branding, within days.

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A man holding a printed cotton bag among promotional gifts carrying the same logo
What it delivers

What is different on Monday morning

Selling software is easy; showing what changes in the work is not. So instead of features, here are three things that run today: the chain from quote to invoice in one system, a quote that is ready after one sentence, and an AI layer that can actually reach your data rather than talk about it.

What they have in common: nothing has been automated away that a human was adding something to. The agent prepares, the colleague looks and decides, and nothing is saved until you confirm. That is the line we hold — and it is why these three make it into the daily routine, where a chatbot rarely does.

Quotes, orders, purchasing, delivery and invoices in one system

Magic Agent prepares the work, your people confirm. The integrations are already there: PF Concept and Mid Ocean through their own API, other suppliers by mail and portal, and Shopify, WooCommerce and Medusa whose orders arrive as a quote or an order. Towards the back office that means eight accounting packages, from Exact Online and AFAS to Teamleader, DATEV and KSeF.

FastEditor comes on top of that: the customer designs it themselves and the print file comes back on the order line, rather than as a loose attachment in someone's mailbox. Everyone works in their own language: six are ready — Dutch, English, German, French, Polish and Czech — with Spanish and Italian to follow.

One sentence and the quote is ready

Including decoration and a proof, and nothing is saved until you confirm. That is the difference between an assistant that answers and an agent that does the work: it finds the article, picks the variant, applies the price break and the set-up costs, and puts the quote ready.

You look at it, adjust the margin where needed and send it. The request may arrive as an e-mail or a single sentence; search works on colour, stock, print technique or supplier. And because the price breaks and print areas come from the system instead of a spreadsheet, the prices hold up when it gets busy.

Magic Orb is not a chatbot

It is an MCP-native AI layer with real access to your data: PIM, orders, invoices, customers, reporting and mail. One dialogue, your whole stack, isolated per tenant. “Send the ten best-selling products to my 50 largest customers, in their language, with their order history as context” — thirty seconds later fifty personalised drafts are sitting in your outbox.

“How is revenue doing this month?” — on the way to a meeting, from WhatsApp, an answer in five seconds, with a chart. “Send me a briefing thirty minutes before every customer meeting” — latest orders, outstanding invoices and open issues in one overview. Live and reusable, without a BI licence and without raising a ticket.

How we work

We show it. We do not pitch it

We never start with a presentation. Before every conversation we first build a working demo in your own branding, with your own products, on its own address. You click through it, you show it to your colleagues, and only then do we talk about working together. That takes us about five working days and you a three-quarter-hour conversation.

Two documents come with that demo and you keep them regardless: a design book covering your brand, colours, type and imagery, and a technical analysis of your current site — stack, speed, findability, security and the five biggest weaknesses. Even if you decide not to continue with us. A series of these demos is online today, all built before there was an assignment.

We always go for the best result, even when that means advising you not to build something. That sounds like a cliché until it happens to you; it saves both sides half a year.

How we work
The platform

One platform, not ten separate tools

Most trading companies run a webshop, a quotation system, an accounting package and a few spreadsheets that know nothing about each other. Every connection between them is an agreement somebody has to remember, and every agreement somebody has to remember goes wrong eventually.

Magic Studio is the product. Product data, e-commerce, quotes, orders, purchasing, invoicing and customer records are modules of it, not separate packages beside it: they run on the same data, with one login and one permission model. An item exists once. A price agreement applies everywhere. An order never has to be retyped. What you change in the PIM is immediately live in your e-commerce, in the quote and in your dealer's portal.

You switch on the modules you need and leave the rest alone. Want to keep your current ERP? Then we connect through Magic Connect rather than replace it. Beside the platform sit the tools, which also work without Magic Studio and know this trade: Magic Logo puts the logo on the product with the right technique and price, Fast Editor edits supplier data in bulk, and the image and PDF tools do in seconds what a studio does by hand.

Branded drinking bottles, mugs and a cotton bag side by side on a wooden table, each carrying the same logo
Agentic AI

A chatbot talks. An agent acts

The difference is not the language model but the access. An agent that cannot search your catalogue, does not know your price breaks and is not allowed near your quotation system can only talk. Our agents connect through MCP to your product data, your quotation module, your ERP and your mailbox. That lets them search, calculate, draft and prepare, not just answer.

Per connection we record what is readable, what is writable and what always has to pass a human. Nothing reaches your customer without someone approving it, and you can always trace afterwards why an agent did something. Three examples are running in production today.

A quote out of an emailReads the enquiry, picks the item and the technique, applies the price break and prepares the quote for review.
Enriching and translating product dataFills in missing copy and sizes, translates into the languages you need and flags what it is unsure about.
An e-mail enquiry to production-readyFrom a loose message to an approved print proof and a production order in the ERP.
Industries

At home in promotional products, and beyond

We come from the promotional industry and that is where most of the knowledge sits: print areas, techniques, price breaks, set-up costs per colour and supplier feeds that arrive at five in the morning. But the same foundation does its job as soon as a company has many items, many variants or many enquiries.

Each industry page sets out what is different in that trade, which modules are used there and which customer already runs on it — with the numbers alongside.

74,136
products in the PIM
61,693
variants with multilingual copy
8
languages in the catalogue
426,573
decoration rules for print areas and techniques
8
supplier feeds, refreshed every night
15
live webshop environments
24
demo environments, built before any order existed

Shall we build your demo?

Tell us what you sell and to whom. Within a few working days there is an e-commerce environment in your branding with your own products, on its own address. The design book and the technical analysis come with it — even if you buy nothing afterwards.

It costs you a three-quarter-hour conversation.